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Case study · Pitaya

Giving Shopify sellers their own branded app

Pitaya gives product-based sellers a branded iOS and Android app and a full marketing stack on top of their existing store. Push to Commit built the platform.

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  • Native branded appsiOS + Android
  • Built-in integrationsShopify, Klaviyo, Meta Ads
  • Commission on app sales0%

Project overview

A branded app and marketing stack for every seller

Pitaya lets product-based sellers launch their own branded iOS and Android app on top of their existing store, while keeping ownership of their customer data.

It serves Shopify store owners, sellers who sell through social channels such as Facebook Live and Instagram, and sellers who want to depend less on third-party marketplaces.

We built the full platform: the branded iOS and Android apps, the web seller dashboard, and the Shopify, Klaviyo and Meta Ads integrations.

01

The challenge

Sellers who build their business entirely on marketplaces and social platforms don't own their customer relationships or data, and stay exposed to fee and algorithm changes they can't control.

Giving every seller their own app meant keeping inventory in step with Shopify in real time, delivering the same experience on iOS and Android, and connecting the marketing tools sellers already use.

02

The solution

We built the Pitaya platform end to end: branded iOS and Android apps for each seller, and a web dashboard where sellers follow revenue, orders, average order value and top products.

Under the hood, inventory syncs with Shopify in real time, sellers reach customers with push notifications, customer data exports as CSV, and Klaviyo and Meta Ads connect in one click.

Features

What the platform does

Seven building blocks, from the storefront to the marketing stack.

  • Branded app storefront

    The seller's own branding, on iOS and Android.

  • Real-time Shopify sync

    Inventory stays in step with the Shopify store.

  • Customer data ownership

    Sellers own their customer data, with CSV export.

  • Push notifications

    Direct messages to the seller's app users.

  • Analytics dashboard

    Revenue, orders, average order value and top products.

  • Klaviyo & Meta Ads integrations

    One-click connections for email, SMS and ads.

  • Zero commission

    No commission on sales made through the app.

Tech stack

Platforms and integrations

Where Pitaya runs and what it connects to.

  • iOS appPlatform
  • Android appPlatform
  • Seller dashboardWeb
  • ShopifyInventory sync
  • KlaviyoEmail and SMS
  • Meta AdsAdvertising

Process

How the build ran

Our four-phase delivery process, applied to Pitaya.

  1. Phase 01

    Discovery

    Mapping seller workflows, store data and the integrations that mattered most.

  2. Phase 02

    Design

    The branded app experience and the seller dashboard, designed for iOS, Android and web.

  3. Phase 03

    Build

    Apps, dashboard, Shopify sync and marketing integrations, built in short sprints with regular demos.

  4. Phase 04

    Launch

    QA across devices, release and handover.

Results

What sellers get

What the platform delivers today. Verified usage figures will be added once there is data to share.

  • Their own app

    A branded iOS and Android app on top of their existing Shopify store.

  • Their own customer data

    Customer data stays with the seller and exports as CSV at any time.

  • A connected marketing stack

    Klaviyo and Meta Ads in one click, with push notifications built in.

  • Live and selling

    Pitaya is live, with three plans from $349 a month and a 30-day free trial.

Related reading

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